What we are wearing - our favourite skibrands this season!

As winter sports enthusiasts eagerly gear up for another season on the slopes, the world of ski fashion undergoes its own evolution, blending functionality with style in exciting new ways. From sustainable materials to futuristic designs, these are our favourite brands to navigate the slopes of style and discover what's hot in ski fashion this season.

Shoreditch Ski club

Founded in East London by Wil Beedle, former creative director of AllSaints, Shoreditch Ski Club creates eco-outerwear with attitude for the city and the slopes. The brand is fully dedicated to producing clothing that follows the highest sustainable practices.

Their signature jacket, the Willow Puffers, are all made of recycled fibers, thermo-tested to -10 degrees Celsius and water-repellent.The brand has quickly become a favourite in the likes of Bella Hadid and Emily Ratajkowski to name a few.

 Willow Ama Short Puffer, shoreditchskiclub.com


Perfect Moment

Established in 1984 in the mountains of Chamonix, Perfect Moment is a luxurious skiwear and lifestyle brand that combines technical expertise with fashion-forward designs, creating items that seamlessly move from mountains to city, and even the beach.

Known for their retro origins and style, their skiwear and apparel are full of vibrant prints and colorful palettes that transition smoothly from season to season. They also offer rental on their website for those not looking to buy. 

Boss x PM, Montana Ski suit, perfectmoment.com


Peak Performance

One of our all-time favourites; a company founded by skiers, Peak performance is a Northern Swedish skibrand focused on functionality and freeride. With the aim of designing for longevity and quality as a part of their sustainability goal, the pieces are to be worn as timeless pieces meaning to last a lifetime.

 Vertical Gore-Tex 3L Shell jacket, peakperformance.com

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